AUSTRALIA 2014

Started in 2014 as part of Toyota’s commitment to making ever better cars, the project’s aim was to apply the principle of first-hand experience to get to know roads, to talk about roads, and to enhance employees’ car-making sensibilities by driving harsh roads overseas. The 2014 project came to a successful end after 72days of driving Australian roads, said to offer 80% of the demanding roads found on the planet.

Duration

September 3 – November 13, 2014 (72 days)

Route

Circle the Australian continent, starting and
finishing in Melbourne where the TMCA (Toyota
Motor Corporation Australia) production plant
is located.

Vehicles involved

13 cars in total centering on Australian
manufacturers’ and mass-manufactured cars. (Land
Cruiser 70/200, Prado, Hilux, 86, Camry, Corolla,
Prius)

Employees

3 teams have been organized by 66 people
including Toyota employees and Toyota Australian
employees.