Land Cruiser 40 (1960–1984)

Commonly known in Japan as the “40 Series,” the third-generation Land Cruiser was launched in August 1960 as a highly reliable cross-country vehicle. This ultra-long-selling model was available for 24 years. The series included a number of wheel bases, body types, engines, and transmissions to meet the demands of a wide range of customers. The Land Cruiser 40 was a best-selling Toyota model in North America from the early 1960s. Due to its exceptional durability and reliability, many are still in use around the world, and this beloved model has been affectionately nicknamed the "yon-maru" (meaning "four-zero") and the "forty."