AUSTRALIA 2014

Started in 2014 as part of Toyota’s commitment to making ever better cars, the project’s aim was to apply the principle of first-hand experience to get to know roads, to talk about roads, and to enhance employees’ car-making sensibilities by driving harsh roads overseas. The 2014 project came to a successful end after 72days of driving Australian roads, said to offer 80% of the demanding roads found on the planet.

Duration

September 3 – November 13, 2014 (72 days)

Route

Circle the Australian continent, starting and
finishing in Melbourne where the TMCA (Toyota
Motor Corporation Australia) production plant
is located.

Vehicles involved

3 teams have been organized by 80 people
including Toyota employees and Toyota Australian
employees.

Employees

13 cars in total centering on Australian
manufacturers’ and mass-manufactured cars. (Land
Cruiser 70/200, Prado, Hilux, 86, Camry, Corolla,
Prius)