With the beginning of the Asian stage underway, Drive Project has traversed six Middle Eastern nations: Saudi Arabia, Oman, Qatar, Kuwait, Bahrain and the UAE. As they drive each country, our drivers have been amazed by the various roles cars serve on the region’s roads. In fishing villages, they tug boats. Out in the wilderness, a car’s performance can mean the difference between life and death. Yet there are also places along the Drive Project route where the concept “fun to drive” is well appreciated.
Our team drivers got to experience the roads of the Middle East through intense stimulation of all of senses. A level of perception that would never have been possible on test courses. But Asia is vast. The 5th Continents Drive Project has just begun.


Around 20 DAYS, starting February 20 through March 11.


3,500km in total across the following countries.

Kingdom of Saudi Arabia, Sultanate of Oman, State of Qatar, State of Kuwait, Kingdom of Bahrain, United Arab Emirates

Vehicles involved

Land Cruiser 200, Land Cruiser Prado, Hilux, Fortuner, Avalon, FJ Cruiser, Camry Hybrid, Camry HEV, RAV4、Rush, Mirai, Prius PHV, Lexus LX570


Approximately 40 consisting of employees from Toyota Motor Corporation and local affiliates.