Toyota Motorsport believes "On the road we learn how to make ever-better cars." The Five Continents Drive Project was formulated to put this maxim to the test. From now until the 2020 Tokyo Olympic Games, Toyota employees will be hitting the open road and crossing five continents. Their mission? Explore potential product improvements and become more deeply informed and personally involved team members and leaders.
North America 2015
The North American leg of the project started in Summer 2015 in the state of Texas. The expedition then went to the East Coast and across America, passing through Canada and Mexico. In the winter of that year, the project drove through Canada and Alaska. The 140 person team drove about 28,000km in 109 days, driving 23 different types of cars.See the journey
The 2014 Australian leg of project came to a
successful end after 72 days of driving Australian
roads, circling the continent and starting and
finishing in Melbourne, where the TMCA (Toyota
Motor Corporation Australia) production plant is
located. 80 team members drove 13 cars throughout
Australia, which is said to boast 80% of the
world’s most demanding roads.