At the end of August in 2017, Toyota Motor Corporation (Toyota) launched the fourth consecutive leg of its 5 Continents Drive Project in Europe. Previous legs spanned Australia in 2014 and North America in 2015 and Latin America in 2016. This latest leg will run 19,000 kilometers across the European continent. The TOYOTA GAZOO Racing team runs 5 Continents Drive Project to steer Toyota’s pursuit of manufacturing “ever-better cars.” For the Drive, employees from Japan and Toyota’s local affiliates around the world personally get behind the wheel to experience the roads that customers travel every day. Toyota’s goal for 2017, the fourth year of the Drive, is to discover the secrets of vehicles manufactured in Europe, the birthplace of car culture, and to meet the high expectations of customers worldwide. The Drive also helps Toyota to compile and analyze real-time driving data, which cannot be obtained on test courses, facilitating a system for producing “ever better cars.” In the coming years, Toyota will continue the Drive focusing on the milestone year of 2020, when Japan hosts the summer Olympics and Paralympics.


(Summer) About two months, starting in late August.

(Winter) About one month, starting in late November.


(Summer) The summer Euro Run starts in Caetano, Portugal, at the site of Toyota’s first European production center, and finishes at TOYOTA MOTOR EUROPE NV/SA in Belgium.

(Winter)The Euro Run winter course starts at Copenhagen in Denmark and finishes at Tommi Mäkinen Racing in Finland.

Vehicles involved

Primarily hybrids, including the Yaris HV and the C-HR HV, which are manufactured in Europe.


Comprised of 130 drivers, including employees from Toyota Japan and its European affiliates. Group companies will also be participating this year.

2017 5 continents drive project