OUR STORY

Pushing the limits for Better

ROADS BUILD
PEOPLE
AND CARS

Toyota’s history in motorsports dates back more than 60 years.
Having raced in all manner of motorsports throughout the world, Toyota’s major successes gained under the most extreme conditions serve as the flesh and blood for building tomorrow’s cars.
In order to embody the concept of “Roads Build People and Cars,” Toyota refines every aspect of its cars on the world’s roads and unsparingly applies the knowledge and technology gained in this way as feedback.
All is for “making ever-better cars.”
Holding this philosophy which has remained unchanged for more than 60 years, Toyota continues to push the limits.

OUR MASTER DRIVER,
AKIO TOYODA,
TAKES ON ALL
THE ROADS AND
THE CARS
&ON HIS OWN

As chairman of Toyota Motor Corporation, Akio believes our mission is making better-driving cars. With that in mind, he continues to take the wheel to hone his special knack for building the kind of vehicles he loves.

Not only does he race—primarily in rallies on public roads—he also takes part in the 5 Continents Drive. By taking to the road and handling vehicles himself, Akio embodies the Toyota philosophy: “Roads build people, and people build cars.”

WRC - FIA World Rally Championship

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We will continue honing our cars through competition on all kinds of roads around the world to further promote making ever-better motorsports-bred cars, and we aim to win the three titles (manufacturer, driver, and co-driver) for the third year in a row under the leadership of Jari-Matti Latvala.

Continuing from 2022, we will participate in the Rally1 class, which is the top category of the WRC. The team of Takamoto Katsuta and Aaron Johnston, which competed as part of the WRC Challenge Program in 2022 with TOYOTA GAZOO Racing World Rally Team Next Generation, has been promoted to the TOYOTA GAZOO Racing WRT roster for the 2023 season, where they will share the position of driving the third car with the team of Sébastien Ogier and Vincent Landais.

WRC

WEC - FIA World Endurance Championship

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We will continue to race in the Hypercar category (LMH class), which is the top class of the WEC. A number of new rivals will participate in 2023, which will also mark the 100th anniversary of the 24 Hours of Le Mans.

TGR will enter with the GR010 HYBRID, fitted with RACING HYBRID technology that has been advanced during WEC competition. Under the leadership of Team Principal Kamui Kobayashi, our aim is to win the 24 Hours of Le Mans for a sixth time in a row, and to secure both the Drivers' and Manufacturers' double for a fifth year in succession.

WEC

Dakar Rally

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Second consecutive DAKAR victory for TOYOTA GAZOO Racing

Qatar’s Nasser Al-Attiyah and his French co-driver, Mathieu Baumel, successfully defended the Dakar title they won for TOYOTA GAZOO Racing (TGR) in 2022, when they brought their GR DKR Hilux T1+ over the finish line of the final stage of Dakar 2023 on 15 January.

GR LINEUP

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GR SERIES:
A PURE SPORTS CAR WITH THE DNA OF MOTORSPORTS.

Motorsports initiatives have given Toyota broad perspective and deep experience, which the company has applied to the development of numerous production cars. Some of these model line-ups are ideally suited for passing on the special motorsports DNA, particularly Toyota’s GR Series such as GR COROLLA launched last December.
GR series sportscars are packed with technologies and pumping with the passion of motorsports. Drive one and the thrill is yours.