GR series: a pure sports car with the DNA of motorsports
PHILOSOPHY OF GR
ROADS BUILD PEOPLE
AND CARS
Toyota’s history in motorsports dates back more than 60 years.
Having raced in all manner of motorsports throughout the world, Toyota’s major successes gained under the most extreme conditions serve as the flesh and blood for building tomorrow’s cars.
In order to embody the concept of “Roads Build People and Cars,” Toyota refines every aspect of its cars on the world’s roads and unsparingly applies the knowledge and technology gained in this way as feedback.
All is for “making ever-better cars.”
Holding this philosophy which has remained unchanged for more than 60 years, Toyota continues to push the limits.
OUR MASTER DRIVER,
AKIO TOYODA,
TAKES ON ALL
THE ROADS AND
THE CARS &ON HIS OWN
As chairman of Toyota Motor Corporation, Akio believes our mission is making better-driving cars. With that in mind, he continues to take the wheel to hone his special knack for building the kind of vehicles he loves.
Not only does he race—primarily in rallies on public roads—he also takes part in the 5 Continents Drive. By taking to the road and handling vehicles himself, Akio embodies the Toyota philosophy: “Roads build people, and people build cars.”
Brand Movie of GR
WILD ROAD
Released in 2026.In a race for supremacy, car versus car in the arena of the road, the camera captures every thrilling move at real speed.
CHALLENGES OF GR
Development is best achieved in extreme conditions. That’s why we compete in motorsports around the world. Our philosophy is “the road shapes the driver as well as the vehicle.”