São Paulo, Brazil, August 22, 2016―Toyota kicked off the third leg of 5 Continents Drive Project in Latin America. For the next three and a half months, Toyota's employees hailing from Japan and the local affiliates will work closely together to take on a variety of severe driving conditions of the continent. In this project, the employees will take on the steering wheel, and experience on site driving on the Latin American terrains, where they can better understand the conditions which our customers face every day. This is in line with the principle of genchi genbutsu, or hands-on knowledge of the situation on the ground. Hence, the project will be a platform through which we are able to train our personnel and hone our abilities for the making of ever-better cars.


Around three and half months, starting August 22


Approximately 20,000 kilometers in total across
the following countries

Team 1 Brazil and Paraguay (August 22 through

Team 2 Chile, Peru, and Bolivia (late-September
through late-October)

Team 3 Argentina and Uruguay (early-November through

Vehicles involved

Nine models, including the locally-produced such
as Hilux, SW4 (Fortuner), and Etios, for each team


Approximately 120 consisting of employees from Toyota
Motor Corporation and local affiliates

2016 5 continents drive project